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Wizard-of-Oz study

Also known as: WoZ study, Wizard of Oz method

A research methodology in which participants interact with a system they believe is automated, but which is actually operated partially or fully by a hidden human operator (the "wizard"). This approach allows researchers to evaluate user experience, interface design, and interaction patterns for systems whose underlying technology — such as computer vision, natural language processing, or gesture recognition — is not yet fully developed. Wizard-of-Oz studies are particularly valuable in accessibility research for testing the viability and user reception of assistive technology concepts before investing in full implementation.

Category: research methods · evaluation · human-computer interaction

Related: Participatory design · Heuristic evaluation · Single-case experimental design

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