Digital Ethnography

A qualitative research method that applies ethnographic principles to study online communities, digital cultures, and technology-mediated social interactions. Digital ethnography involves systematic observation and analysis of online behavior, content, and interactions in their natural digital settings. In accessibility research, digital ethnography has been used to study how disability communities form and interact on platforms like TikTok, Reddit, and YouTube, revealing community norms, information-sharing practices, identity construction, and collective advocacy strategies.