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Web Adaptation

Also known as: Content Adaptation, Web Content Adaptation

The process of automatically modifying web content to improve usability, accessibility, or presentation for specific users, devices, or contexts. Web adaptation techniques include restructuring page layouts, generating content summaries, creating hierarchical outlines of page structure, removing non-essential elements like advertisements, and personalizing content based on user preferences or browsing history. Adaptation can occur client-side (in the browser), server-side, or via intermediary proxy servers, with proxy-based approaches enabling adaptation of any website without requiring cooperation from the original site owner.

Category: web accessibility · technology · user experience

Related: Web Transcoding · Content Personalization · Responsive Design · Progressive Enhancement

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